Who is travelers insurance ad agency

To quote from our brand book shown below:. The true strength of Select lies within their ability to fully and properly utilize this unique perspective—because the right tools and knowledge lead to the right actions. We developed a complete set of brand guidelines for the Select Accounts business lines, and implemented a full range of materials including a welcome kit, product brochures, sell sheets, and a comprehensive product guide containing their entire portfolio of products.

Then we carried out specific tailored campaigns for other divisions such as Homeowners, where we worked on direct mail, advertising, and even branded promotional apparel. After watching those spots, it's kind of hard to focus on the screen for some reason. Must've gotten something in my eye. Anyway, those of you with any Kleenex left can check out two more entries below. First, a beloved wooden chair embodies a family's joys, hopes and struggles.

Finally, a family-owned hardware store serves as a metaphor for big dreams and generational change:. Overall, this well-conceived and executed campaign delivers its message with considerable power.

Yes, it's manipulative, even calculating—but that never detracts from what's going on. Travelers is building its use of influencers — comic book artists, musicians, lifestyle influencers and more — to reach new audiences.

And over the last 12 months or so, it has started to use an organic and paid influencer strategy to get the attention of younger audiences. Adding influencers to the mix will likely help the company pitch millennials and Gen-Z consumers on its insurance products as those demographics start to reach the age where they would purchase personal insurance, according to influencer marketing experts.

Per a study by Deloitte , major life events like marriage, having children or purchasing a home typically motivate the purchase of insurance. Simone posted organically about the comic last week to her over , Twitter followers. Since then, the comic has garnered over 1. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information.

We have identified 15 decision makers for you to contact at Travelers, including Executives, Strategists, Media Buyers and Agency contacts. Lisa C. Mitch S. DeAnna D. Recent Ad Creative. MediaRadar captures creative run on the top websites, magazines and national television stations for over 3 million brands. Here are 3 recent advertisements placed by Travelers and its subsidiaries.