Should i buy yelp ipo

Our Wall Street Journal colleagues recently reported Yelp was prepping for an IPO, and now the company just filed its IPO document , the company's first step down the path to public company-hood. The filing gives the public a first glimpse at the seven-year-old company's official financial results. Here are some highlights:. Sorry, no word yet in this first IPO filing how many shares Yelp is planning to sell to the public, nor Yelp's potential valuation. Yelp will continue updating this filing as it gets closer to an IPO, which the Journal has reported may come in the first quarter of And although the stock had a lukewarm debut, the stock has recently picked up steam after reporting solid results and as investors realized how tied it is to Facebook.

The company has reported a profit in each quarter since its IPO. Shares have nearly doubled from their offering price. But Groupon's stock has fallen this year after the company reported a fourth-quarter loss. Print Comment. Did Apple save Dr. Dre and Jimmy Iovine just in time? How to make good TV for the web, according to Amazon.

Businesses can't run ads to boost their ratings and ads are clearly marked. Still, Yelp has elicited complaints from businesses about the way it screens out fake or biased reviews.

The company uses an automated program to weed out unreliable posts, such as those written by business owners about their own restaurants - or a competitor's. Some merchants have complained that the program made legitimate reviews disappear.

In , Yelp responded by adding an option to let users see reviews that are filtered out. That said, most user reviews are positive. As of August , 38 percent of the reviews on Yelp were five stars, the highest possible rating, and just 11 percent were one-star reviews.

On Friday, investors will get a chance to give their own ratings on the company's business. Life as a public company will be a change of pace for Yelp. Its new status will invite scrutiny from investors, regulators and the public. The challenge will be to keep it all in perspective. Eternals, steeped in stillness, is a movie that so desperately wants to have a soul, and be more than a hollow blockbuster. Here's a look at the good, the bad, and the ugly from Yelp's updated S Significant risks abound: Since the company was founded, it has "incurred significant operating losses.

The company may be going through somewhat of an identity crisis. It seems the company is fearful of talent-poaching from nearby Bay Area competitors.